It’s no secret that in order for an I.C.O. to become successful, you must create a great marketing plan. In any great marketing plan you will see a hand crafted Press Release Marketing strategy that is so subtle, people don’t even know they are being sold something. Ever!
When an I.C.O. Press Release is written properly it sells itself while acting as an extremely useful tool to the reader. The reader is much more likely to absorb the “news” in a Press Release format without any bias. Had they not have read that Press Release, they may never have heard of your I.C.O. which prompted them to BUY IN!